It's been a remarkable year for content marketing. Businesses continue to jump on the bandwagon, building in-house newsrooms, and often turning out better and more compelling content than their traditional media counterparts. Over 90% are now engaged in one form or another.

Whether you are a content marketing veteran or just getting started, there's always so much more to learn. The content marketing landscape, now with a heavy emphasis on native advertising, is evolving at breakneck speed. Anyone practicing the art and science of content marketing must be vigilant in keeping ahead of the game.

If you think you know it all, you are going to find yourself in serious trouble.

That's why it's so important to be constantly learning, changing and improving. Here are my 10 resolutions to help you along that path:

In 2015, I will:

  1. Begin 2015 with the headline for at least 15 content pieces to be created in the first quarter of the year: You're not married to the list, but it serves to get the creative juices going and helps you to hit the ground running on Day 1 (or 2).
  2. Have my 2015 Editorial Calendar in place on January 1 for content creation and distribution over social media: Same basic idea. By thinking ahead
  3. Keep up with some of the great thinkers in content marketing, including Ann Hanley, Joe Paluzzi, Arnie Kuenn, Robert Rose, Heidi Sullivan, Heidi Cohen, and Jay Baer.
  4. Get back out into the world (speaking engagements) and spread the gospel of (quality) content.
  5. Make it to this year's Content Marketing World to learn from and share with some of the smarting people in the world of content creation and marketing.
  6. Follow the brands working miracles in content marketing and keep close tabs (I'll be watching you Coke, Red Bull, AIRBNB, Chipotle, Williams-Sonoma and Charmin).
  7. Read the New York Times 10 Best Books for 2014. Nothing like reading brilliant authors to take your own game up a notch or two.
  8. Read at least half of these 12 content marketing books
  9. Mentor young writers and be reverse-mentored by them.
  10. Find ways to give back. We all get caught up in our businesses and lives. I know I'm guilty of it. There are a million ways to serve. All you need to do is find one of them.

Wishing you a happy, fruitful and Content Driven 2015!