Everybody wants to be more productive, work shorter hours and explore the world, but how do you do that? As a human behavior scientist and digital nomad, I spend a large portion of my life traveling around the world to research and write about the science of adventure.
To be able to travel while running a consulting firm and organizing The Influencers events in eight different cities, I had to learn how to be productive. Otherwise, none of this would have been possible and my business would've failed. Now, I run my community entirely through different productivity tools and outsourced virtual assistants.
I often hear people wishing that they were more efficient or had more time to pursue their passion. Instead of wishing, create the time with the help of virtual assistants. Here's what you need to know:
1. Why you should have a virtual assistant
Even if you think you don't need a virtual assistant, I recommend hiring one. If you are young and don't have experience managing people, working with a VA is a great way to practice. It teaches you how to give instructions that are easy to understand. You also learn:
- What kind of tasks you should delegate.
- How to be efficient and productive.
- How to structure and organize a team.
As you develop those skills more, you'll learn how to hire the right people and become a productivity master.
2. What tasks virtual assistants can do
You probably think that there are several tasks that only you can perform, but the truth is none of us are that important. Many of us could be replaced by someone else if they are given guidelines that instruct them how to complete a task. For example, my VAs:
- Edit my writing
- Order food and supplies
- Set up meetings
- Organize my business development pipeline
- Research activities in the cities I travel to based on my preferences
Those are just a handful of possibilities, but there are many more tasks that they can do for you.
3. How to find and select the right virtual assistant
I recommend using a site called Upwork, which I have used to hire VAs for the past several years. The beauty of using a freelancer platform is that they will track hours and screenshot what your VAs have been doing. Plus, they manage payment processing.
If you have limited experience hiring freelancers, here are some tips to help you craft proposals that attract the right talent:
Include a test that applicants must fulfill
Create a task that is consistent with the kind of work they will be doing for you. Some examples that I have given potential candidates are:
- Find the email addresses of 3 Nobel Laureates that live in NYC.
- Find 10 English schools in Barcelona and organize them by ranking.
If they aren't capable of doing this in a few minutes, they aren't a suitable fit. It eliminates anyone who is lazy and identifies those who put in extra effort to complete a task successfully.
Hide a litmus test inside your job description
In my job postings, I ask applicants to refer to me by another name or insert a strange word like "banana" or "unicorn" in their response. This ensures that they are reading the job description in full and not just applying to a bunch of jobs at once. If the application doesn't include that word, I immediately ignore it. This eliminates about two-thirds of applicants.
Interview the person
Since you will get a lot of applications from other countries, you have to ensure that they have a command of the English language to communicate with you easily. Jump on a quick audio or video call to assess their level.
Start with a two-week trial
If you hire a candidate, let them know that they are on one or two-week paid trial basis. During this period, they have to prove their skills and reliability to you. Because it is a trial, it won't be awkward if you have to let them go at the end.
Be absolutely clear
Thoroughly explain what the job entails and the hours you expect them to work. Outline the tasks that they will be responsible for and list any tools that they need to use. It can be very frustrating not to be able to reach somebody when you need them, so make sure that you outline the times that you'll need them to be available.
When giving tasks, be as detailed as possible and set time limits. Telling someone to find four potential clients doesn't make sense if they don't know the industry. You need to craft a SOP or standard operating procedure.
This is a step-by-step guide that instructs someone how to handle every scenario that they may come across in their work. Some examples of SOPs are:
- How to create a city guide.
- How to write and post social media content.
- How to manage a podcast guest invitation.
- How to schedule guests for an in-person event.
I would estimate that 80 percent of your job can be handled by virtual assistants and a well-written SOP. However, your operating procedures aren't always as detailed as you think they are, especially to an outsider. Make note of the things that your VA doesn't understand and update your instructions often.
If you don't even want to deal with the process of interviewing and selecting people, I suggest Leverage, a company that specializes in hiring virtual assistants. They do most of the hard work for you. Their team of VAs are trained to handle all sorts of tasks and projects, whether you want to conduct market research or start your first podcast.
As you work with virtual assistants, you will be more capable of hiring the right people and delegating tasks. You'll also be amazed at how much free time you have once you let go of those tasks that can be easily outsourced.