Instagram is a great platform for entrepreneurs because it's free and scalable. It gives you a chance to show off your personality and engage with others on one of the more human social networks.
Foundr Magazine got half a million Instagram followers in just one year. Considering they're not Taylor Swift or Kim Kardashian West, that growth is pretty impressive. So, how'd they do it?
Foundr's team documented their path to big-time Instagram growth - breaking down how they went from a brand new magazine to one of the top entrepreneurship accounts. Their recap is a must-read. Here, I've outlined some key takeaways from their success and how you can get started.
Keep Your Content Relevant and Visual
Instagram is the most visual social network, so you need to post content that will catch your audience's eye. Foundr posts inspirational quotes with stunning background images, providing both educational and aesthetic value to their followers.
It's also important to keep your content on-brand. For Foundr, that means providing value with posts like the above. You have to figure out what your personal brand is, and then keep your posts consistent.
Remember, It's a Social Network
Foundr does a great job of remembering that their followers are actual people. It's in your best interests to interact with your actively engaged followers. That means responding to comments, engaging in dialogue, and providing a call-to-action for tags, likes, and comments.
As an entrepreneur, you should make sure you engage with everyone who actively follows your story. They've expressed interest in you, so make sure to return the favor. Foundr points out the Pareto principle: 80% of your results come from 20% of your audience. So, you need to make sure that the active 20% feels rewarded when they engage.
Foundr took full advantage of the S4S (share for share) tactic to boost their following. They collaborated with other influencers in their niche to share each other's content, thus extending their reach.
You'll have to do some research to find out what accounts post content that is relevant to your audience - and if they have an audience that's of value to you.
If you want to really leverage your Instagram account to grow your profile as an entrepreneur, do as Foundr did and start with nailing down your brand. Once you have a consistent voice and calendar, you should start pushing for engagement and cross-promotion with other accounts.
Instagram can be a powerful tool for young entrepreneurs - so why wait to get started?