Back in 2015, I ran an article about 10 innovative Israeli startups to watch, compiled from my discussions with Hillel Fuld and others who follow the Israeli startup scene. It is now 2017, and I have assembled a new list of Israeli firms to watch. (Please note that I have specifically avoided including any information-security related businesses in this list as I cover cybersecurity firms in other pieces.)

AppsFlyer: AppsFlyer notes that its SaaS technology is utilized by 98 percent of the world's smartphones, making it a global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile businesses.

Book Like a Boss: Book Like a Boss fills a gap in the growing "gig economy" space, providing the millions of people who want to sell their products and services online a platform to do so. The system--accessible via a web browser or via app--lets people book deals, process payments, market to new clients, and manage their business's operations.

Fitness22: This series of apps, which I noted in the prior list as well, serves as a replacement for a personal trainer. For example, one of its popular apps trains people for 5K races. At a few dollars each, Fitness22's apps are becoming increasingly popular as extremely inexpensive alternatives to human trainers.

Hometalk: Hometalk, with offices in Jerusalem and New York, may be the world's largest "Do It Yourself" (DIY)-specific community; the firm offers a popular social network for folks who like to collaborate on creative, hands-on projects. The company also serves as an example to entrepreneurs bootstrapping their own firms; it achieved its present size without any external funding.

MobileODT: MobileODT builds smart medical devices for nurses and doctors to examine patients in areas of the world that lack both medical expertise and necessary medical equipment. MobileODT's devices link local health care providers to a network of expert doctors worldwide. The hand-held Enhanced Visual Assessment (EVA) System is FDA approved, and currently used for cervical cancer screening and sexual assault documentation by nurses and doctors in 43 hospital systems in the U.S., and across rural and low-resource settings in 26 countries around the world.

Neema: This financial solution for unbanked and underbanked people lets anyone cash checks via phone, send money to family overseas, and obtain a debit card. Neema recently graduated from the Y Combinator accelerator.

ProoV: prooV, a company I recently covered in its own piece, seeks to disrupt the Proof of Concept ecosystem by offering a platform for both running and discovering Proof of Concepts, and solves several significant problems associated with both buying and selling emerging technologies.

ReplyAll: ReplyAll is a new way to publish conversations with experts and allow engaged audiences to follow along like a fly on the wall as the conversation unfolds. ReplyAll counts Bloomberg, The Huffington Post, and Sports Illustrated among its clients. ReplyAll launched in 2013, and claims to have achieved a sharp increase in traction and revenue over the past couple years.

TestFairy: TestFairy, which I also included on my prior list, allows enterprises to have their apps tested with video that shows exactly what was done during the test and, if something went amiss, what went wrong. The system--which can feed directly into communication platforms such as Slack--also shows information related to CPU and memory usage, network and GPS information, and other technical details. TestFairy claims to have more than 6,000 companies using its technology--including Samsung, Groupon, Johnson & Johnson, and Adobe.

Tline: This young Jerusalem-based company creates a timeline of events out of heterogeneous, unstructured content--enabling better analysis by humans, and creating visuals that can be used by writers along with their articles.

Walkme: In my prior piece I discussed WalkMe and its AI platform that provides real-time help in the form of step-by-step instructions for people using websites. The company reports that since launching the platform in April 2012 it has gained more than 1,000 enterprise customers, and has grown to having more than 500 employees in seven offices around the globe.