Global headlines are announcing superheroes saving lives in our world, not comic books or movies.

Sherlock Holmes and Doctor Strange

Yesterday, Sherlock Holmes and Doctor Strange star, Benedict Cumberbatch Credited With Saving a Cyclist From Attackers. The New York Times reported from a London taxi driver:

One night in London, on Marylebone High Street, just blocks away from a statue of Sherlock Holmes, a young man with a bike appeared to be in danger. Four men were attacking him.

The driver, Manuel Dias, was giving an Uber ride to a man and a woman he didn't know. He later told the British newspaper The Sun that the man jumped out of the car and yelled at the attackers to leave the cyclist alone.

That was when Mr. Dias recognized his passenger.

"Then it all got a bit surreal," he said. "Here was Sherlock Holmes fighting off four attackers just round the corner from Baker Street."


Last week in Paris, Spider-man, as the French are calling Mamoudou Gassama, saved a child's life in Paris by scaling a wall.

The Hulk/Bruce Banner

I've been following the Solutions Project, a nonprofit founded by Bruce Banner/Hulk star Mark Ruffalo, to lead "an energy revolution, moving all of us to clean, renewable energy powered by the wind, water, and sun."

The project began asking Stanford scientist and professor Mark Jacobson,

"is it possible for New York state to run on 100% renewable energy?" Less than 24 hours later, Jacobson delivered a 30-page report that proved it could be done.

They've since expanded nationwide.

(I wonder if they've joined forces with the people involved with the late Caltech-trained Cambridge physicist, David Mackay's book, Sustainable Energy Without the Hot Air, that asked and answered the same question, though about the United Kingdom.)

Global demand for the heroes we need

Today's headlines cry for heroes we need, if only we deserve them. Videos like this one suggest we need a real-life Plasticman to help us stop polluting so much:


Except we don't need a Plasticman.

On an individual level, since each of us uses plastic--much of it single-use and unnecessary--we can be the superheroes we need and deserve by using less plastic ourselves. Some of the plastic in the video may have passed through your hands.

In other words, just as Benedict, Mamoudou, and Mark acted to save lives, so can you. Let's not just look up to them. Let's emulate them.

We don't have to risk our lives. The next time a cashier offers a plastic bag, disposable cup, or other unnecessary waste, simply decline and think of yourself as part of the community of heroes.

With practice, you can work up to their achievements. We all have to start somewhere.

The entrepreneurial and leadership opportunity

An entrepreneur's ears prick up on the word demand, all the more for global demand.

People feel bad about contributing to problems and the media is happy to publicize solutions. My podcast, Leadership and the Environment, features guest after guest who, by acting on their environmental values beyond where others threw up their hands and gave up, attained leadership roles.

They got promoted and funded for doing what others wanted to but didn't. Opportunities abound for those who solve and lead.