First, some context:

Reducing carbon is well beyond popular global support. It's good business. It's great business.

Yet our president-elect calls the global warming a hoax. He's holding people back from helping. At Inc., we care about business, so let me put it in business terms: He's holding businesses and entrepreneurs in particular from meeting market needs.

He's holding businesses and entrepreneurs from making profit. Tesla, Google, and their peers are trying, but our president-elect is making them swim upstream.

I don't know anyone who has any idea on how to change Trump's position. As long as we don't, our nation risks falling farther behind in meeting global demand.

My simple observation

Did you ever notice that when people insult you, they're usually talking about themselves? Moms and dads point this out. It's a big realization in life, because it shows you whom you want around you.

For example, people who bully others and call them weak generally aren't strong. They're weak inside. Why do they call others weak? Because they see their weakness but aren't comfortable with it, which triggers two effects.

First, the part of them they don't like is on their mind. Second, they want to distract others from seeing it.

The result? Like when someone says "Don't think of a pink elephant" and you can't stop thinking of a pink elephant, their weakness overwhelms their thoughts so they can't help talking about it.

They can't talk about it about themselves, so it comes out about everyone else.

To be clear: I'm not a psychologist and don't claim to be an authority. This is folk wisdom. I'm only suggesting you try out the perspective and see how it fits.

For example, I've known a lot of people who go to the gym to get strong. I never heard any of them attempt to put anyone down for being weak. If anything, they try to help and support others.

Weak people call others weak. When they get strong, they stop insulting others.

In fact, how people put down others tells you what people want to hide about themselves. Not always, but it works a lot.

I've known a lot of beautiful people, both internally and externally. I've never heard them try to insult someone as ugly. Ugly isn't part of their worlds so it's not on their minds.

Who calls people ugly? Generally people insecure about their beauty, internal or external.

So what does it mean when when someone tries to insult someone as dumb? You can't always be sure, but I'd bet they feel insecure about their intelligence.

And what does it mean when someone puts someone down for being a liar? You can't always be sure, but I'd bet they feel insecure about their honesty.

So when someone starts insulting people by calling their research a hoax, you can't always be sure, but I'd bet they feel insecure about their hoax.

Only Donald Trump knows the truth about his beliefs, but as sure as a playground bully is hiding his or her weakness the pattern suggests he knows that he's trying to pull a hoax on us. It suggests that our president-elect knows the globe is warming, it will lead to people suffering, and that we can do something about it.

Rather than face it, he lashes out at others.

We all have insecurities. We've done it too.

How this perspective helps you

Attacking others for our own flaws hides them in the short term, which is why we do it, but it leads to us denying what we could improve. We've also all summoned the courage to face flaws we've denied and what happens?

We see how we can improve ourselves. We do, we feel more secure, and we associate with more secure people.

Our lives improve! We free ourselves to act without shame!

Think of some insecurity you've faced and overcome. Don't you wish you'd faced it earlier? You would have improved your life earlier. Since people who saw through your bluster probably felt pity for you, you regret being pitied.

How this perspective helps Trump and America

Trump has a lot of power and seems to have little inhibition using it. Since most people who aren't profiting from burning fossil fuels seem to agree that humans are contributing to global warming, that it will cause global suffering, and that we can do something about it, his willingness to ignore them means they're stuck.

This pattern suggests a way to influence the president-elect to care about global warming: that stopping calling it a hoax will help himself. And that the sooner he acknowledges it, the better for himself.

I don't mean this in some pop psychology woo-woo way. I mean he'll be better able to realize his dream of making America great again, and to be recognized for it, which seems important to him too.

I suggest not trying to influence Trump by hitting him over the head with facts, nor with predictions of doom and gloom. He's immune to them. It's not working.

I suggest getting the message to Trump that curbing emission will make America great again. Solar, wind, and so on are good business. The world demands these things, demand means opportunity, and opportunity means profit.

Trump's "hoax" hoax is holding the nation back from leading the world in meeting demand. We are the most entrepreneurial nation in the world. Our top businesses are trying to invest in solving what our president-elect is denying.

Imagine the nation's greater success with the president supporting its businesses instead of crippling them?

Contrary to his "hoax" hoax, again: China is the world's largest investor in renewable energy. The United States is falling behind and losing ground from his rhetoric and action.

Is getting a personal message to him to reflect internally a crazy long shot? Yes, but I can tell you what won't work any better: trying to get legislation through Congress over him. Protesting in the street. Calling him names. Doing nothing and waiting for the next election.

Do you have any plan to influence Trump to reduce carbon emissions? Or even to stop accelerating them?

I suggest the message:

Quit with the "hoax" hoax.

Make America Great Again by supporting our nation's entrepreneurs. They know helping the environment is good business.

Published on: Nov 30, 2016