I read this article about two sisters who took what seemed like a crazy idea that occurred to them one day back in college, and years later, turned it into a multimillion-dollar business. What is remarkable about this story is it proves once again that anyone can have the next million-dollar idea.
People Problem = Success
These sisters readily admit they didn’t come from an entrepreneurial household. In fact, they both went the “traditional” route in their careers after college. But one day, they decided to take their idea and see what they could do with it. And that, my friends, is where you and they differ.
Million Dollar Ideas Aren’t Daydreamed Into Reality
Every day, I speak to jobseekers who tell me their heart isn’t in their job search. They say, “I have this business idea, BUT...” and then they give me a bunch of reasons why they can’t start the business right now. Daydreams don’t make million-dollar ideas come to life, people do. Yet the majority of those daydreamers will never know if their idea could have worked. Why? People mistakenly believe it’s easier to not pursue a million-dollar idea than to try it and risk being seen as failure. What a shame! Now, here’s a solution...
Start a Hobby Career
Instead of fearing failure by trying to make your million-dollar idea an immediate success, why don’t you set a more realistic goal for yourself and launch it as a “hobby career” instead? I'm a huge fan of professionals starting hobby careers while in job search mode.
1. A hobby career is something you can’t fail at. It’s just a small business venture you opt to pursue as a way to take a break from the job search.
(Note: In the job search program I teach, I don’t believe job seeking is a full-time job or that people should be doing it eight hours a day. So, in my world, job seekers have time to pursue hobby careers.)
2. Hobby careers are something you do to teach yourself how to create an income out of doing something you enjoy. You don’t have grand expectations of making millions of dollars, nor do you put pressure on yourself to do so. Instead, you work at your own pace to determine a simple way to monetize your hobby. Once you do, you move on from there to see how far you can take it.
3. Hobby careers give you new perspective on your job search. One of the positive side effects of starting a hobby career is you learn about business--and that helps you think about your job search in a new way. Most job seekers don’t understand they’re actually businesses-of-one who must market themselves to get hired. They also don’t understand how to identify and proactively market themselves to the audience they want to hire them. So when you launch a hobby career and start to see who is buying what you're selling, you're also reminded of what you should be doing in your traditional job search.
Millions of Excuses Don’t Make Millions of $$$
I hope this article inspires you to quit making excuses as to why your crazy idea isn’t worth pursuing. Make it your hobby career instead, so you can stop putting pressure on yourself and start enjoying the idea of entrepreneurship. The sooner you begin experimenting with ways to make your idea fly, the better!