This week, Google launched a new product, Google for Jobs, in an effort to make job search easier. Essentially, Google's powerful indexing algorithms and location tracking are being leveraged to help job seekers find jobs close to them. It works like this:

  1. Type in the kind of job you want, e.g., HR, sales, customer service, etc.
  2. Review the list of results, rolling your mouse over each one so that more information pops up.
  3. Click on the button to visit the actual job posting on its origin site so you can apply.

What's amazing is the results pop up in proximity to your current location, showing you the jobs with the shortest commute first. A great way to figure out who is hiring nearby.

Given the convenience of a Google-driven job search, even top job boards such as Glassdoor, CareerBuilder, and LinkedIn have partnered with Google on this so their jobs will show up in the listings.

And, while you might be happy in your current job, as a career and workplace specialist, I'd encourage you to familiarize yourself with Google for Jobs. Here are three reasons:

1. Nobody's going to know what you're up to.

Unlike many job boards, Google doesn't ask for your email address so it can spam you with requests to come back and visit the site. In the time it takes to type a few words, you can see who's hiring in your neighborhood.

2. You can quickly assess supply and demand for your skill sets.

A quick review of the results will tell you what the local marketplace is like for people with your experience. If you've been thinking about asking for a raise or promotion, knowing how hot your skill sets are can help you validate the fact that you are in demand.

3. Every job is temporary.

You could wake up tomorrow and find yourself in need of a job. Why not take 30 seconds to set up a Google job alert for your skill set so you can at least review the options daily? It's a no-brainer to do this--there is a toggle switch at the bottom of Google for Jobs search results.

Tip: Filter out some job boards to improve your experience.

A recent Harris study shows job seekers prefer using Glassdoor by 34 percent over other boards, such as LinkedIn and CareerBuilder. Why? The additional insights and information provided by Glassdoor (e.g., employee reviews, approval ratings, interview tips) help job seekers feel more informed. Thus you can easily add the term "Glassdoor" to your Google for Jobs search to get a list of all the positions in your area that are posted on Glassdoor. It makes researching the employer so much easier. For example, I put in "HR jobs Glassdoor" and only got the listings on its site. With one click, I could review Glassdoor profiles to learn more about what it's really like to work there.

As we always say at Work It Daily, school teaches you everything except how to get the job. Staying up-to-date on the latest job-search tools and techniques is your insurance policy against a career curveball.

Published on: Jun 22, 2017