LinkedIn is currently considered the number one social media platform for professionals. With over 500 million profiles, it's safe to say most of the people you know in the working world have their career stories on the platform. Sadly, some of them are using an outdated technique that makes them not only look out-of-touch, but also pretty full of themselves.
It's your profile--write it as such.
Everyone knows we each create our own profile on LinkedIn. It is ours to manage. It is no different than Twitter, Instagram or Facebook. It represents us directly. When people interact with our profile, the assumption is they're connecting directly with us. That is why writing your profile in the third person is a big no-no. When you write it as if someone is talking about you, you come across like a narcissist. In the same way we make fun of pro athletes who talk about themselves in the third person during interviews, you're doing the same exact thing when you write like that on LinkedIn. It appears as if you're trying too hard to impress readers of your profile. It screams, "I think I'm all that and you should too!" This is especially important if you are currently looking for a new job. Recruiters find reading LinkedIn profiles written in the third person about as much fun as listening to nails on a chalkboard!
P.S. Unlike other social media tools, LinkedIn needs to be managed carefully.
As we say at Work It Daily, Twitter is timely, Facebook is fun, but LinkedIn is your life. What that means is LinkedIn has the capacity to open and close doors that can have a huge impact on your career success. Given how we earn a living impacts our financial stability, you can see why this platform shouldn't be taken as lightly as other social media tools. Making mistakes on LinkedIn can hurt your professional reputation and limit your job prospects. Knowing how to set up your profile as well as reach out and connect with other members is something you should study to avoid making any major blunders.