Companies are steadily looking for ways to improve productivity, grow their bottom line, and increase their visibility in the marketplace. Recently, more and more companies are adding various incentives and benefits in hopes of improving their employee engagement and culture.

But, the area that still reigns supreme for improving each of these areas lies within addressing employees personal well being. In particular, prioritizing fatigue management among employees.

When it comes to sleep and business, insufficient sleep costs the U.S. Economy up to $411 billion annually according to a 2009 study by Rand.

While posting information on messaging boards throughout the office and even bringing in experts is valuable, it's often times going to take more creative measures to create a positive widespread effect within the company.

And it's with that in mind that Kazuhiko Moriyama is going above and beyond the typical norms of motivating employees.

Moriyama, CEO of the Japanese company Crazy Inc., recently made news on Bloomberg due to paying employees for sleeping. Employees who slept a minimum of six hours a night for at least five days a week will be awarded points. Progress is tracked through an app and points are exchangeable for food in the company's staff eatery for up to $570 annually.

With more than 92 percent of Japanese individuals over 20 years of age stating that they aren't getting enough sleep, Moriyama realized some type of change is needed. Not too mention, in the same 2009 Rand study, insufficient sleep is costing Japan $138 billion (or 2.92 percent of GDP).

Well-rested employees are a necessity for creating an unmistakable culture and business for the future. Here is one positive benefit for implementing unique actions within the workforce.

You're creating happier employees

Moriyama states that "Employees with happier lives will lead to better performance at the office. You have to protect workers' rights, otherwise, the country itself will weaken."

Superficially, it's a no-brainer that encouraging your employees to sleep more is going to improve their energy and mood while lessening the chances of burn out occurring. But it's also going to improve their experience during working hours.

In a 2015 report by The Economist Intelligence Unit and Humana, when wellness activities were made a focal point, employees morale and engagement in their companies mission and goals increased by up to 67 percent. Also in this same study concerning stress, up to 12 percent were less likely to experience health issues from work-related stress.

When creating initiatives that truly have the employees well being in mind along with putting some personal stakes into the equation, you're sending a strong signal of the importance of your staff. Words, pamphlets, and mission statements are great, but the actions you take trump everything.

If you're looking to gain that extra competitive edge in today's work climate, look no further than sleep. Sleep is the great enhancer when used accordingly. After all, each facet of our lives is connected to it.