It's one of the best-selling mobile phones of all time. And although it was originally "retired" back in 2005, the Nokia 3310 has built a surprisingly loyal following.
Now, those followers have something to get excited about.
Venture Beat's Evan Blass recently broke the story of how HMD Global Oy, the Finnish manufacturer with exclusive rights to market Nokia phones, is planning to announce four handsets at the Mobile World Congress in Barcelona, with one very specific highlight.
Per Venture Beat:
Perhaps the most interesting of these devices, at least from the perspective of mobile enthusiasts, is not a smartphone at all, but a modern version of a classic workhorse of a feature phone, the Nokia 3310. Known primarily for its plentiful battery life and nearly indestructible build, the 3310 was released at the turn of the millennium as a replacement to the also-popular 3210.
The new incarnation of the 3310 will reportedly retail for 59 euros (about $62).
In the past few days, this story has gone viral. People everywhere are going crazy for a mobile phone that can't be used to shop online, tweet, check Facebook, post pictures on Instagram, or even take pictures.
No, this phone is used primarily to, wait for it ...
Make calls and text.
"Fantastic advances in technology are not always a sign of progress," writes technology blogger and friend Neil Hughes. "Back in simpler times, you didn't have to worry about dropping your phone or constantly searching for a power socket to charge your phone, and it even fit in your pocket. You didn't feel the need to have to search for a game that you somehow buried on page 7 of your phone apps because the only game you played was called Snake."
"This was an era where reliability and resilience were rated much higher than shiny new gimmickry."
You know, reliability. As in, 260 hours of standby battery. (That's more than 10 days.) Or when your phone falls to the floor, not needing to check to see if the screen cracked. (Because that screen is practically indestructible.)
You could even hit this phone with a sledgehammer and it would still work. (Seriously. This guy did it.)
Then again, I'm not sure how many are ready to completely give up their smartphones. But for all you old-school fans out there, rejoice.
Just remember, as LL Cool J would say:
Don't call it a comeback
This phone's been here for years
It's rocking its peers
Puttin' Apple & Samsung in fear
Nokia's gonna knock you out.