Just a month after they restructured the company, Google has changed their logo. It's the sixth iteration of the brand trademark now known across the globe.
Google describes the new typeface as "Product Sans", and was first unveiled through the company's Alphabet logo. In addition to a more modern look, the sans serif font is easier to read when shrunk down to tiny sizes. Which means you can read it equally well on your watch face, mobile device, laptop, or smart TV.
"The Google logo has always had a simple, friendly, and approachable style," writes the Google design team on a blog post published today. "We wanted to retain these qualities by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing." (For you design buffs out there, the full post is worth a read.)
And here are a few of my favorite quotes from the video, reminding us just how Google has changed the world:
"The name of the company has now become its own verb in the dictionary."
"Let's google it."
"Being able to do searches in any language, in any country..."
"Here's the thing, when you're putting in a question, they finish the question for you."
"At Google, we have been working on organizing the world's information."
"Our goal is to digitize all the books."
"Today, Google announced Gmail. Email for everyone. For free."
"Google is mapping the entire world, to make it more accessible to people everywhere."
"Android was built as an open platform for everyone to use and build on."
"This is Chrome. It's a faster, safer browser, for the open web."
[A female voice speaks Korean. Underneath, a translation from Google translate appears...]
"Ok Google, text Yoojin that I'll be five minutes late."
"How can we help you get things done in as few steps as possible..."
But when it comes to the company that has already given us so much, perhaps the last two statements are the most telling, and the most powerful:
"But we have to remember, we have a long way to go...
This is just the tip of the iceberg."