If you or someone you know lives with a hearing impairment, you're probably aware of how some normal, everyday activities present challenges.
Well, Starbucks is trying to make things a little easier.
On Tuesday, 28-year-old St. Augustine, FL native Rebecca King posted the video below to her Facebook account, which details her recent trip to the coffeehouse via drive-thru.
King, who is deaf, could hardly believe it when she stopped by her local Starbucks on Monday and the barista taking her order appeared on a video screen and began signing with her. That barista was Katie Wyble, a 22-year-old college student who says she's had a "passion for sign language since I first saw a teacher use it when I was in preschool." King was so thrilled by the experience, she returned the next day so she could document it.
The video gathered over a million views overnight, and has currently been viewed over 6 million times.
St. Augustine is home to a large deaf community, mostly due to The Florida School for the Deaf and Blind, which is located in the city.
Starbucks has yet to comment regarding how many drive-thru displays are equipped with this technology, which Wyble referred to as "the evolution screen".
The lesson? Improving customer experience means learning to show empathy for others.
And realizing that small things can go a long way.