"Breaking" is a new column bringing you the biggest stories in business, along with my two cents--and a chance to share yours.
Teslas, Teslas, everywhere!
Yesterday, Tesla CEO Elon Musk revealed the Model 3, the car he hopes will begin an electric car revolution.
Want to get a closer look at the car? Check out the pics via Tesla's company website.
Musk says the Model 3 is the next step in what he calls "The Tesla Master Plan": a mass-market, affordable electric car. The company says they've already received more than 150,000 pre-orders for the Model 3 (as reported by TechCrunch), each requiring a down payment of $1,000. (That's right, this is no April Fool's joke.)
Nonetheless, Tesla enthusiasts around the world have been lining up--some overnight or in the rain--for their chance to reserve one for themselves:
A few fast facts about the Model 3:
- The base model can accelerate from 0-60 mph in under 6 seconds (other versions will go "much faster")
- Initial range estimates are at least 215 miles per charge
- Support for Tesla's supercharger network is included
- Available in both rear-wheel and all-wheel drive versions
- 15-inch landscape touchscreen
- Autopilot hardware is standard
- Comfortably fits 5 adults
Ready to own one? Hold your horses: You'll have to wait at least until late next year, at least.
Here's Musk's full keynote:
My two cents: I've been following Tesla for a while, and I'm impressed with Musk and co. have accomplished.
It's too early to give a full prediction, but revolutions tend to happen quickly--meaning if Tesla's going to hit its tipping point, the Model 3 will have to take significant business away from competitors within the next couple of years.
I hope we see it happen.
What do you think: Will the Model 3 start the electric car revolution?
Chipotle's making a "Better Burger".
If you haven't already heard, Chipotle Mexican Grill recently announced that they've applied for a trademark for "Better Burger", indicating it plans to get into the multi-billion dollar U.S. burger industry.
"We have two non-Chipotle growth seeds open now--ShopHouse [Southeast Asian Kitchen] and Pizzeria Locale--and have noted before that the Chipotle model could be applied to a wide variety of foods," said company spokesman Chris Arnold.
My two cents: Doesn't Chipotle have enough problems at the moment?
Even if this is an attempt for the company to hedge its bets by diversifying, it's really bad timing.
What do you think: Is Chipotle losing focus when it matters most?
Amazon wants to make it as easy as possible for you to give them your money.
Have you heard of the Amazon Dash button?
Here's the description, straight from Amazon:
Amazon Dash Button is a Wi-Fi connected device that reorders your favorite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the set-up process. When you're running low, simply press Dash Button--ensuring you never run out of your essentials again.
The device debuted a year ago, and Amazon recently tripled the items available for reorder to over 100 brands, including Tide, Brita, Gatorade, Doritos, Charmin, Huggies, and Gerber.
My two cents: Call it a hunch, but I think this will be a hit. Just keep out of the reach of children.
What do you think: Would you use Amazon dash? Or is it another gimmick that we don't need...or even worse, one that'll make us even lazier?
Now, it's your turn. I look forward to hearing from you--and learning from your perspective. Don't forget to comment below or reach out via Twitter.