If you could work for any company in the world, which one would it be?
Yesterday, LinkedIn (who you may have heard was recently acquired by Microsoft) released its first ever list of "Top Attractors". According to a post by LinkedIn executive editor Daniel Roth, these are the companies who are "doing the best job at luring and keeping the working world." (You can see the top 40 winners globally, or across six different countries, including the U.S.)
What methodology did LinkedIn use to achieve their ranking?
According to that same post, a team at LinkedIn "analyzed literally billions of actions taken by our 433+ million members to come up with a blended score that we used to rank the winners in each geography."
Companies were assessed based on a methodology that assessed the following actions:
- Job applications: Both the views and actual applications on job postings featured on LinkedIn.
- Engagement: We factor in how many non-employees attempt to view and connect with a company's employees; views on a company's career page; reach and engagement of content; along with the growth in followers over the past year, among other metrics.
- New Hire Staying Power: After a new employee joins, how long do they stick around?
LinkedIn only analyzed companies with over 500 employees, included only actions taken in the previous 12 months, and excluded itself from consideration.
Some interesting insights:
Tech companies are disproportionately dominant.
Suzy Welch, who contributed to the project, pointed out that every single one of the top 10 companies on the Top Attractors list is in the tech space (and 45% of the total companies on the U.S. list), despite the fact that tech companies make up less than 10% of the American GDP.
Flexible working times are a priority.
Roth says that according to a survey conducted by LinkedIn, "nearly half of American workers would forgo the corner office job and a high salary to gain more flexibility in their schedules."
Stability means nothing.
According to Roth (via this post by author and business journalist Suzy Welch):
"If your time at a company is going to be a short--and that might be your choice, it might be the company's decision, it might the be the market deciding a company's days are done--the best people are going to go places that are rewarding to them personally. No one's getting a gold watch; you might not even get a bonus.
It's all about: Can you teach me something new, give me lots of opportunities to learn and shine and make the work (however brief) rewarding."
Here's the list:
1. Apple
2. Salesforce
3. Facebook
4. Google
5. Amazon
6. Microsoft
7. Uber
8. Unilever
9. Coca-Cola
10. Johnson & Johnson
11. Oracle
12. Nestle
13. Deloitte
14. PepsiCo
15. Adobe
16. Shell
17. L'Oreal
18. Diageo
19. McKinsey
20. IBM
21. Visa
22. Cisco
23. Procter & Gamble
24. Disney
25. Ernst & Young
26. Dell
27. Siemens
28. Huawei
29. JLL
30. Schneider Electric
31. Tesla
32. Twitter
33. Expedia
34. Accenture
35. Nike
36. Mondelez
37. Philips
38. Adidas
39. Honeywell
40. Danone
