With low barriers to entry within the online marketplace, almost anyone can start an online business...but that doesn't mean everyone who does will know how to succeed. If you don't have time to sign up for an intensive business course and you just want to learn some key lessons to online business launching and growth, you're in the right place. I reached out on Twitter, Facebook, and LinkedIn to get book recommendations from writers, online store owners, and educators who specialize in this niche.
Books on Online Business
Each of these titles have lessons and actionable tips that you can put to good use right away.
1. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg
While it may seem like this book is geared toward Silicon Valley startups, it's actually versatile enough to be useful to online entrepreneurs, too. Business owners Gabriel Weinberg and Justin Mares share lessons learned firsthand as they launched and grew a business, plus interviews with other founders. You'll learn everything from channels for building a customer base to garnering media coverage--and a lot more. Think of it as a crash course on launching a successful online business.
2. Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Derek Sivers is known for distilling his ideas into simple, clear writing that makes for easy reading. This short, simple book is all about finding out whether or not your online business is geared toward what you truly want--in business, and in life. For entrepreneurs who are still feeling out different business ideas, this book is a good starting place.
3. Crush It!: Why NOW Is the Time to Cash in on Your Passion by Gary Vaynerchuk
Feeling intimidated by the online marketplace? No need. Gary Vaynerchuk's book Crush It! will help you navigate online tools, platforms, and strategies that help drive sales and grow a thriving online business. Vaynerchuk shares his insights on growing successful companies and gives practical, no-nonsense advice for getting started quickly and efficiently. No previous knowledge required.
4. The Definitive Guide to Selling on Amazon by Tracey Wallace, John Rossman, and Andy Geldman
Data shows that 73 percent of business owners are considering selling on Amazon. Everyone's talking about it. But where do you even begin? For those curious about online business via the Amazon sales platform, this book has a wealth of information. With everything from step-by-step guides on setup to pricing strategies, you can quickly get up to speed on how to use Amazon to reach new audiences and new customers.
5. Like a Virgin: Secrets They Won't Teach You at Business School by Richard Branson
Sometimes, the best way to learn is to study the greats. Entrepreneur Richard Branson shares his experience and business insights that are helpful for any type of business--online or otherwise--in this book. You'll get some of his best tips for growing a successful business in his unique, relaxed writing voice. After reading, you'll have some actionable tactics you can test right away.
6. The Art of the Start 2.0 by Guy Kawasaki
Version 2.0 of this classic business book covers some of the essential business insights business expert Guy Kawasaki has learned over his years of experience with major companies like Apple. Regardless of if your online business is at the very beginning or is looking to pivot, this book has plenty of important advice that can help you make smarter, more informed decisions. Plus, you'll discover some helpful tools and tactics that make the whole launch process much less stressful.
These are just a few options to consider, but no matter which book you choose from this list, you're sure to learn important lessons that help mold your online entrepreneurial efforts.