Leaders may often look to innovative media--websites, television, and movies--to emulate in their businesses. But since so many of you are spending hours and hours playing video games, you may want to think about the innovative ideas we can glean from some of the best-selling (and under-the-radar) games out there.


Fortnite by Epic Games is one of the most popular and highest grossing games out right now. The game expertly combines two hot genres: crafting or fort building, and Battle Royale survival-type games. The game also uses a cartoon style to draw in a variety of audiences, and they know how to market and promote the game using a variety of platforms, such as Twitch.

Takeaways: Don't be afraid to take trends from two discrete fields and bring them together in a new way. Find ways to bring in broad audiences with relatable styles and even celebrities.


Florence is a unique and sweet interactive mobile app by Annapurna that tells the story of a young artist. It brings the audience into the intimate space of a personal story by having you draw, move, poke, and prod a character as she goes on a journey to find love and fulfillment.

Takeaways: Tell a personal story up close, and let your audience feel closer and more connected to your company. 

The Stanley Parable

The Stanley Parable has an uncommonly quirky interactive story, a witty narrator, and dozens of different endings depending on your choices and decisions in the game. Each time you experience the game you may have very different consequences--and interpretations.

Takeaways: Let your audience try out different things to do with your product or service with unique, but satisfying, outcomes. Allow your experience to include a comedic, even rebellious voice so your customers feel like they are pushing the boundaries with your company.


Gorogoa uses innovative techniques to tell a visual story with compelling puzzles that enable the player to interact and act. Players go back and forth within different visual fields to change events, actions, and even people in uniquely satisfying ways.

Takeaways: Invent new paradigms for telling stories and providing experiences for your customers. Try out different ways for your customers to interact with your products and don't forget the importance of visual storytelling.

What Remains of Edith Finch

What Remains of Edith Finch tells a moving and quirky story about family, loss, and grief. Each part of the story includes a variety of game interactions to highlight the lives and deaths of different members of the Finch family.

Takeaways: Be brave and enter the fields and taboo topics that others don't want to broach, because those are sometimes the most fertile and in-demand needs for people, such as death, grief, and loss. Consider how to express empathy and connect with customers while you help them work through these topics.

Published on: May 17, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.