Michael Rothbard, a 30-year sleep industry veteran has a new invention, the Wovenaire Crib Mattress. Rothbard is an entrepreneur with a proven track record of introducing successful bedding innovations, but it wasn't until he became a father that he realized the need for safer sleep options for children. He learned, for example, that the PVC covers on traditional crib mattresses -- even those rated 'natural' or 'organic' -- were increasing the risk of suffocation (while also giving his children sweaty backs).

As he dug deeper, he saw just how big the opportunity was. "Children's mattresses was an overlooked space," he explained. "Despite the availability of innovative new materials, nothing had changed in the last 50 years. The conventional approaches -- even those marketed as natural or organic -- create health and safety risks from suffocation to bacteria build-up and overheating." Considering that infants spend nearly 75% of their first year of life in their cribs, Rothbard wanted to develop a safer but practical solution.

When Rothbard first discovered the Japanese technology known as "Wovenaire," he knew he'd found the answer to the problem. After several years of product development and testing, he introduced Newton Living's Wovenaire Crib Mattress. This breakthrough product is the first 100% breathable, washable, and recyclable crib mattress on the market. Its proprietary Wovenaire core is made of 90% air and 10% food-grade polymer, surrounded by a breathable quilted polyester cover. The result is a much better mattress. "What this means is that for the first time ever, parents are able to put their baby on a mattress that the baby can literally breathe right through. They no longer have to worry about their baby rolling over or overheating. The air circulation created by the core maintains a comfortable sleeping temperature throughout the night," Rothbard explains.

According to the CDC, accidental suffocation and strangulation in bed is the primary cause of 25% of SIDS (Sudden Infant Death Syndrome) in the United States. According to Dr. Jim Sears, nationally-renowned pediatrician and former host of The Doctors television show, "A breathable crib mattress is one of the best ways to protect your baby against the risks of suffocation. Based on my research, the Wovenaire Crib Mattress is the safest crib mattress available on the market."

In addition to breathability, the Wovenaire Crib Mattress is hypoallergenic, free of toxic chemicals, and manufactured in a clean, emissions-free facility in the USA.  Perhaps the most impressive feature of the mattress is that it can be completely washed. "Caregivers can toss the cover in the washing machine, and then place the Wovenaire core in the shower or tub to clean it with cold water," Rothbard explains. As Dr. Deena Blanchard of Premier Pediatrics NYC explains, this feature is an "added bonus" that makes dealing with baby's accidents easier. She also like "being able to see right through the mattress so I can make sure there isn't any residue from spit up, urine, etc." 

Rothbard has already gotten requests for a similar product for older children, but when asked about his future plans he just said, "Newton Living is working on innovative bedding solutions that are comfortable, cool, and clean for the whole family." Either way, this is good news for parents of infants and toddlers. The product is now available at BuyBuyBaby, Amazon, Giggle and on the company's website and no matter where you buy one, Wovenaire mattresses come with a 100-day free trial and money-back guarantee.

Published on: Aug 9, 2016
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