Bubble Motion, the voice-activated blogging service based in Singapore, just announced a $5 million Series E funding round, led by JAFCO, a venture capital firm in Japan.

“After we saw their phenomenal growth in Japan as well as the other countries in Asia, we felt like we really wanted to be an investor in the company,” said Murli Ravi, Head of South Asia for JAFCO, in a press release

JAFCO’s investment reportedly will help Bubble Motion reach a broader global market. The start-up, which has $50 million in total funding and counts Sequoia Capital among its early backers, also operates in India, Japan, Indonesia and the Philippines.

Bubble Motion’s flagship product is social messaging service Bubbly, which launched in February 2010. The Bubbly platform is similar to Twitter’s model, allowing users to share status updates—the difference: bloggers record voice messages on mobile devices for their followers, who receive SMS notifications to dial in and listen.  

Earlier this year, Bubble Motion released an iOS app globally and debuted its Andriod app in Southeast Asia.  

Among Bubbly's reported 19 million users are Indian film actor Amitabh Bachchan and cricketer Yuvraj Singh, who use the voice updates called “bubbles” to connect with fans.

Other “bubblers” listed by Bubble Motion include everyday people, business owners, religious leaders and community groups. “Literally anyone who has something to say,” the website states.