One New York real estate company has mixed company loyalty and branding in a way most employees won’t soon forget--even if they wanted to.

Rapid Realty owner Anthony Lolli is offering employees who get a tattoo of the company logo--any size, anywhere on their body--a permanent 15 percent raise.

Even more shocking: 40 of Lolli’s employees have already taken him up on the offer, including one who’s only been with the company about a month.

“My wife was a little concerned but I said, you know what, it was the best commitment I could think of,” Anthony Tighe, proud bearer of a sizable new Rapid Realty shoulder tattoo, told CBS New York.

Lolli says he got the idea from a particularly committed employee who had already decided to get company branded without the financial incentive.  In addition to the raise, Lolli springs for employees willing to get inked to do so, with some tattoos ringing in at as much as $300.

Lolli himself has yet get stamped but says he plans to do so.

While many employees said they felt the pay increase outweighed their reservations, Robert Trezza, the most recent employee to offer up some skin, stressed his allegiance to his employer over the raise.

“I think it’s a good opportunity to show commitment to a company that makes going to work fun every day,” Trezza told CBS New York.