Artificial intelligence, more commonly referred to AI, is changing the game for many industries. From healthcare to finance, AI is revolutionizing the way we go about our day-to-day lives.

However, it isn't just major industries that are influenced by the developments in artificial intelligence. With the direction things are moving, AI may also affect the everyday person more than we think.

While we struggle with an influx of fake news, AI could take that to an entirely different level. With the ability to make fake videos, audio messages and images, new types of fake content could make it even more difficult to tell what's real and what isn't.

Both business professionals and consumers need to be aware of how these new forms of AI could affect them. Let's take a look at the various ways this fake content could influence your life, both personally and professionally, and what you can do to protect yourself.

Artificial Intelligence and Identity Fraud

Identity fraud isn't anything new. When your information falls into the wrong hands, it can be incredibly damaging. Not only can they hack your bank accounts and open new lines of credit in your name, but they can also potentially tarnish your professional or personal image.

AI makes identity fraud even more of a problem by attempting to mimic your voice or image. Through mimicking your voice, the person behind the AI may try to convince your bank or other financial institutions you are on the phone. By pairing your information with your voice, the criminal could trick your bank into handing over sensitive data.

Because of these new developments in AI, there may be more requirements and hurdles you need to jump through to connect with your bank to prevent identity fraud. While this can be annoying to someone with the right to access certain accounts, additional protection may be necessary.

Artificial Intelligence and Your Professional Image

People in the public eye have always faced rumors about things they may or may not have done. Without proof, these accusations are simply a matter of he-said, she-said. While the rumors may spread, they eventually die out without adequate proof to back them up.

Unfortunately, this new AI can make it easier to fake images, videos and even audio messages. While applications like Photoshop have been around for a few years, they're becoming more advanced, making it even more difficult to tell what is real and what isn't. Video editors and audio recordings, which used to be extremely difficult to edit, are also becoming more advanced.

For the business professional or other individual in the spotlight, it may mean it is more difficult to protect yourself against public rumors. This means that it may take an incredibly trained eye to determine whether or not something is real, which could damage your professional image or make it more challenging to defend yourself if a rumor begins to spread. It can also mean video and audio recordings cannot be entirely trusted.

Changing Our Everyday Lives

Artificial intelligence is changing the way we do just about everything. As computers become smarter and more developed, it's getting easier to replicate everything from images and videos to products or even high-end goods.

With AI continuing to advance, you should understand what is editable and what is not. If a video or audio recording comes across your desk, you'll want to take it with a grain of salt as it may be doctored. Likewise, you'll want to be aware of anything regarding you or your company that could be a fraud.