When it comes to digital marketing, 86.6 percent of SMBs rely on websites to drive sales and increase brand awareness. When it comes to running those websites, WordPress is the behemoth--the websites hosted on WordPress account for a whopping 23 percent of the Internet.

If you haven't already invested in a website for your business, check out these five facts that prove why WordPress is a valuable investment.

1. It's free and easy to manage

Businesses with websites of 401-1,000 pages get 6 times more leads than those with 51-100 pages. The benefit of WordPress is that you don't need to be an HTML expert or experienced designer to add content. The platform is free and allows you to easily set up, manage, and update your site.

2. It's search engine-friendly

In the U.S., we conduct 12 billion searches per month on average. SEO leads have a 14.6% close rate, while outbound leads such as direct mail or print advertising have a 1.7% close rate. As Google Engineer Matt Cutts says, "WordPress automatically solves a ton of SEO issues."

3. Thousands of free-to-low-cost professionally designed themes

If you want your website to have a polished look, you no longer need to pay a programmer thousands of dollars to create it. Use sites like ThemeForest and WooThemes to find themes as low as $10. Narrow your selection down by category (retail, eCommerce, real estate), tags (portfolio, responsive, creative), price, rating, and more.

4. WordPress plugins create additional functionality

Whether you want to block spam or add social sharing buttons, there's a plugin for you. In the WordPress plugin directory, you'll find more than 35,000 plugins to do almost anything you can imagine. Make sure you check the ratings and number of downloads to ensure you're getting a quality plugin.

5. The WordPress community

With more than 60 million websites running on WordPress, it's no surprise that a huge community has sprung up to exchange ideas and provide support. Check out your theme's individual support forum to help you solve simple to complex problems, covering everything from installation to troubleshooting.

WordPress is the most popular CMS in the world, so make today the day you tap into its power. Check out these 16 live updating stats from WP Engine to see how prominent WordPress is for for modern-day web content:

Published on: Feb 11, 2015
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