Alykhan Rehmatullah had no business interviewing with Goldman Sachs. He was a recent college grad and had taken some economics courses, but had no significant experience in finance.

He nonetheless landed the job.

The ace up his sleeve? The support of his peers. "I might not have stood out on paper, but my friends' insights provided a massive advantage over the other candidates during the interview process," Rehmatullah says.

Indeed, research from LinkedIn suggests the primary obstacle job candidates experience during the search process is not knowing what it would be like to work at a given organization. For this reason, job candidates are more and more likely to seek these insights from companies' employees. The same study found that more than half of job seekers peruse a company's site and social media in an effort to learn more about prospective employers.

This info can pique candidates' interest and enhance their applications. What's more, making this information easy to find may yield several benefits in the form of more qualified applicants, faster time to hire, reduced hiring costs, and lower rates of employee turnover. On the other hand, companies that fail to provide employee perspectives on their brand may be hindering their own hiring processes.

Because of research like this and his own experience at Goldman Sachs, Rehmatullah was moved to found Altru Labs (the moniker of which stems from the first half of the word altruistic) in 2017. The mission? Improving companies' recruitment efforts by tapping their own employees.

Problem Solving for and Beyond Recruitment

As Rehmatullah explains it, traditional recruitment tactics are now failing to pass muster in today's war for talent.

"Current HR messaging lacks authenticity," he says. "We live in a social-media era where people expect to consume real content from real people. Is it any wonder that interviewees aren't inspired by outdated, commercial-like corporate videos?"

Indeed, the LinkedIn research cited above suggests that job candidates trust a company's employees three times more than the company itself to provide credible accounts of the company's culture.

"Employee perspectives are the most effective method of storytelling," Rehmatullah says. "There's a gold mine of content being produced daily on social media, and Altru allows companies to tap that mine--knowing that they have final say on what goes live."

Here's how that process works: Altru's content engine enables partners' employees to create their own video content for their respective companies. This offers businesses the means to put a more authentic foot forward by highlighting the experiences of real staffers.

The topics of these videos range from answers to common candidate questions to personal experiences with the company. The goal is to create a more humanized version of the brands in question to appeal to potential employees.

"We know that when employees make these videos, they become virtual mentors in the company," Rehmatullah says. "Their work helps the company hire more effectively, which in turn lightens the workload for everyone."

This seems to be a convincing proposition. Altru Labs recently raised $1.3 million in funding and already has partnerships with several high-profile companies including L'Oréal, Dell, and Unilever.

More than anything else, however, Rehmatullah hopes that Altru opens doors for people who thought they'd never have a key.

"I'm fortunate; I have a great support system," he says. "If I hadn't, I might not have thought it was possible for someone without a 4.0 GPA or Ivy league degree to break into an elite company. I hope that with Altru, we can expand the kind of professional support I experienced on an exponential scale."