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What's in a name?It's incredibly difficult to sum up your company's mission in just a few letters. Yet that's the daunting task founders must face when picking a lasting business name. These recently founded companies manage to captivate and, in some cases, stun users.
IMAGE: Getty Images1. AlphabetGoogle left the world somewhat confused this year when it launched its new holding company Alphabet. Besides the initial shock, it might be a misnomer; former CEO Eric Schmidt says the firm intends to encompass more than 26 companies.
IMAGE: Courtesy Company2. KarhooCar who? This company's app combines a plethora of ride-hailing apps by partnering with cab companies and acting like a dispatcher. Karhoo has raised $250 million in funding and is slated to launch in New York City, London, and Singapore in 2016.
IMAGE: Courtesy Company3. Loom and LeafAs its name implies, this luxury mattress brand evokes eco-friendly comfort. Launched at this year's SxSW, the Austin-based company makes mattresses with plant-derived memory foam. It sells directly to customers rather than using third-party retailers.
IMAGE: Courtesy Company4. RepresentThis company "represents" users' social and fundraising causes by creating and selling custom-branded merchandise at no upfront cost. The site has attracted celebrities such as Mike Rowe and Jared Padalecki, among others.
IMAGE: Courtesy Company5. BabyChakraThis Mumbai-based startup connects parents who want to learn about the best local services for maternity and child care. It derives part of its name from the Sanskrit word that describes wheels of energy that circulate throughout the body.
IMAGE: Courtesy Company6. UpworkWhen freelancer marketplaces oDesk and Elance rebranded as one company in 2015, the idea was to elevate work. Thus, its new name, Upwork, kind of says it all, right?
IMAGE: Courtesy Company7. PatPatThis company's playful name points to its mobile app that offers daily deals to moms on trendy baby, children's, and maternity clothing. The Mountain View, California-based startup promises to slash prices on high-quality items by as much as 90 percent.
IMAGE: Courtesy Company8. A PlusThe digital media company, co-founded by Ashton Kutcher, promises to deliver positive news with the hope of effecting meaningful social change. Launched in January, the site features sections with stories on animals and adventures, among other topics.
IMAGE: Courtesy Company9. PagerCell phones are the new pagers for this New York City-based company that wants to eliminate long waits in doctors' offices and emergency rooms. Pager operates a mobile app that allows users to request board-certified doctors to come to their specific location.
IMAGE: Courtesy Company10. The GradeTrue to its name, this mobile dating app assigns users a grade, from A+ to F, based on the quality of their profiles, responsiveness to other users, and peer reviews. Promising "no more creeps," the app warns and eliminates users whose grades dip to D or F.
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