Editor's note: This post has been updated since first published to clarify the difference between Etsy's Pattern service and shop homes on Etsy.com.
Creative types who make handmade goods to sell on Etsy will now have a new way to showcase somewhere other than Etsy.com: sellers can now create customizable sites, complete with their own domain.
Etsy announced the new service, called Pattern, at its Brooklyn headquarters Tuesday morning. It's available beginning today.
Sellers on Etsy have long been able to tweak some items, like the featured products, on their shop homes. But Pattern will give sellers a site where they can control layouts, including aesthetic choices like location of and number of product photos as well as finer details like colors and fonts.
The service costs $15 per month after a 30-day trial. When a seller signs up, the Pattern platform will suggest one of several minimalist themes based on the type and number of items sold in their shop. Those with a few very popular products, for example, can opt for a prominent scrolling feed of featured items at the top of the page.
This is the first paid seller service the company has introduced since 2013. CEO Chad Dickerson pointed out that the other three seller services--promoted listings, pre-paid shipping labels, and direct checkout--accounted for 54 percent of Etsy's revenue in the fourth quarter of 2015, a number that should rise with the rollout of Pattern. This should be good news for a skeptical Wall Street, which has watched Etsy's stock price mostly sink since its IPO in April 2015.
Also new, Etsy is making changes to sellers' Shop Home landing pages: The policy page, once a blank slate, will come with preset shipping and returns options that users can toggle. The policy also will be featured directly on sellers' shop home--as will ratings and reviews--instead of living under a separate tab. Etsy's team says the extra layer of transparency is designed to help build further trust with buyers. And the seller's products can be viewed using an infinite scroll feature, which means the entire shop will live on one page.
"We're really listening to our sellers and trying to take into consideration the pain points that they've had building these sites," said Etsy's product manager Joe Lallouz. "It's all about you. We want to create a product that allows a seller's brand to shine through."