Welcome to the 256th episode of the Inc. Uncensored podcast, hosted by senior writer Christine Lagorio-Chafkin

First in this episode, staff reporter Guadalupe Gonzalez discusses Facebook's new "Off-Facebook Activity," which lets users see how the company tracks them all across the internet. Facebook collects huge amounts of data on practically everyone who uses it, but is it a necessary evil? 

Next, I talk about the new age of Super Bowl commercials. A 30-second spot will cost a record $5.6 million this year. Considering the amount of traction the game's ads can get these days, however, that price tag might be a bargain. 

Finally, staff writer Emily Canal talks about how companies that don't have $5 million-plus to spend on a marketing campaign can still capitalize on the big game thanks to social media and some carefully orchestrated networking events.

Check out the full episode in the player below, in iTunes, or wherever you listen to your podcasts.