Among women entrepreneurs, there's been a mini-boom in programs to support up-and-coming entrepreneurs attempting to follow in their footsteps. On March 3, Hello Alice, a technology platform for business owners, will announce the latest funding and mentoring program called Business for All. The leaders of the program include tennis legend and Hello Alice investor Serena Williams and actor-turned-entrepreneur Gwyneth Paltrow.
Unlike other programs that focus solely on women, Business for All is open to anyone, but it has "a special focus" on women, people of color, LGBTQ+ entrepreneurs, entrepreneurs with disabilities, and those affiliated with the military. Entrepreneurs can apply themselves, or be nominated by others.
Over the past several years, apparel entrepreneurs have set a leading example in paying it forward to other founders. In 2016, Rent the Runway launched Project Entrepreneur, providing a day of training to 200 entrepreneurs, as well as $10,000 in cash and $5,000 in legal services to five winners. The Tory Burch Foundation provides a five-day workshop at the fashion label's offices, a year of mentorship, and $5,000 to 50 entrepreneurs. And just last year, designer Kendra Scott established her namesake Women's Entrepreneurial Leadership Institute.
Business for All will provide $200,000 in grants, with amounts ranging from $10,000 to $50,000. Mentorship opportunities will be available to up to 100,000 entrepreneurs. An impressive group of mentors includes Paltrow, fashion entrepreneur Rebecca Minkoff, and actress Kristen Bell. They'll work with a select group of founders via video, hosted on the Hello Alice platform.
Entrepreneurs who apply will be enrolled in the Business for All community on Hello Alice, where they can access mentorship, business services, and funding opportunities.
Correction: An earlier version of this article mischaracterized the role of Serena Williams. She is a leader of Business for All and an investor in Hello Alice.