As complex and mysterious as the human brain is, it's also actually really primitive.


I know it seems counterintuitive, but the vast majority of decisions we make are decided on a gut reaction level. This part of our brain, called the amygdala, relies on our emotions and past experiences to automatically churn out decisions far faster than our conscious minds can.

So why does this matter for marketers?

Simply, if you can tap into those gut-level, emotional reactions and decisions, you can persuade more people to take your desired action--and more often.

It's a gold mine, guys.

See, if your calls to actions require a great deal of thinking on the consumer's part, you're going to run up against their conscious mind and all of the objections it has to offer.

But if you can reach people on an emotional, reactionary basis--well, taking that next step may just seem like the natural, right thing to do.

In this infographic from email marketing software brand Emma, you'll find 12 awesome secrets of the human brain you can put to work in your marketing campaigns.

For example, using more imagery in your campaigns can help you connect on that more visceral level, because our brains actually process images 60,000 times faster than text! Isn't that nuts? Just think of all the time we're wasting by asking consumers to read through blocks of text. While they're taking that time, their subconscious mind is throwing out all kinds of objections and reasons they shouldn't buy from you.

Use images wherever possible to quickly get into their heads, into that subconscious level of decision making.

Check out these other crazy secrets about the human brain and think on how you can use them to improve your marketing creative and performance:

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Image credit: Emma