If your business goals include attracting new customers and making more money, then publishing quality content is essential.
Perhaps no one knows this better than Joe Pulizzi.
The entrepreneur, speaker, author, and podcaster is probably best known as being the founder of Content Marketing Institute, which provides great content marketing advice on the latest strategies, trends, and research.
Don't know much about Pulizzi? You should.
Here are 25 epic facts about Pulizzi.
- Pulizzi started using the term "content marketing" back in 2001 when he was working at Penton Media, a large B2B media company. However, as Pulizzi points out, what we call "content marketing" actually can be traced back to at least 1732, when Benjamin Franklin first published Poor Richard's Almanack.
- Pulizzi and his wife, Pam Kozelka, co-founded what is now known as Content Marketing Institute (CMI) in 2007.
- CMI was originally called Junta42, which he has described as "a matching service for brands who needed to find content marketing agencies to execute their projects."
- In 2010, they pivoted to focus on training and officially became known as Content Marketing Institute.
- CMI's headquarters are located in Cleveland, Ohio, because that's Pulizzi's hometown.
- Content Marketing World, a conference for content marketers held every September in Cleveland, Ohio, debuted in 2011. Featuring more than 50 expert speakers, more than 600 marketers attended the inaugural event.
- On Twitter, he became known as the "Godfather of Content Marketing." Fun fact: His team actually introduced him with that moniker at the first Content Marketing World event.
- He believes in a 4-1-1 rule on Twitter, which states, "For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others."
- Pulizzi has written five books: "Get Content Get Customers" (with Newt Barrett, 2009); "Managing Content Marketing" (2011); "Epic Content Marketing" (2013); "Content Inc." (2015); "Killing Marketing" (with Robert Rose, coming in September of this year).
- He hosts two popular podcasts that are approaching the 200-episode mark: "This Old Marketing" and "Content Inc."
- In 2014, he co-founded the Orange Effect Foundation, which helps find speech therapy and technology resources for children and families in need.
- He received the 2014 John Caldwell Lifetime Achievement Award from the Content Council in 2014 for "his significant contributions in the content marketing industry by virtue of his leadership and success at promoting the use of content as a marketing channel."
- In 2015, Content Marketing Institute ranked 1,545 on the Inc. 5000, with revenue of $7.1 million in 2014 and 264 percent three-year growth.
- Content Marketing Institute was acquired for $17.6 million by UBM plc, a London-based organizer of global B2B events. CMI's 2015 revenue was $9 million ($6 million of which came from events).
- Now the largest content marketing conference in the world, the 2016 Content Marketing World event attracted more than 200 speakers and 3,600 marketers.
- The most important success metric that CMI looks at: number of email subscribers. "Once someone is a subscriber, we work to get them involved in other types of content we offer (like podcasts, the magazine, etc.). We've found that if our readers consistently engage in three or more content types that we offer, they are much more likely to come to our event -- Content Marketing World -- where we derive most of our funds to support our training, research and other offerings."
- You'll always find Pulizzi wearing the color orange, whether it's his shoes, shirt, suit, or pocket square. In fact, most people identify his company with the color orange - and he often receives orange gifts in the mail.
- His favorite science fiction book of all time is "Stranger in a Strange Land" because is offers "the best example of focus I've ever seen. You have to read it."
- A frequent keynote speaker, you can find more than 100 of his presentations on SlideShare.
- The single most important lesson Pulizzi has learned: "If you build a loyal audience over time, you can sell them whatever you want. Focus on a content niche relevant to an area of business that you're focused on, and develop an audience. As you build that audience, you can figure out what best to sell to your community."
- Pulizzi believes you should talk to at least five customers per month. This will be all the inspiration you need to create content that is interesting, helpful, and shareable.
- What's the difference between entrepreneurs who make it and don't? Pulizzi says "patience and vision." It takes time to build a business - and those who think small get small results.
- The best advice he's ever received: "If you try something and fail, you are vastly better off than if you had tried nothing and succeeded."
- His best advice for entrepreneurs: "Start helping others earlier in life. For so long I focused on my own goals, which is fine... but you get much further by helping others accomplish their goals."
- The best way to launch and grow a business for the long-term, according to Pulizzi, is to build an audience around valuable content.