Are you using Snapchat? Known for being a so-called "ephemeral" messaging app (because its main feature is disappearing messages, a.k.a., snaps), Snapchat has the youngest audience of any major messaging app. By far.
Yet many entrepreneurs don't quite understand what Snapchat is all about. Or they simply don't care.
After all, about half of all businesses don't have any kind of social media presence, not even on the biggest social networks like Facebook, YouTube, LinkedIn, or Pinterest. So why would they bother to use a messaging app that has a somewhat steep learning curve?
Well, because you need to be wherever your customers are. If your goal is to connect with a younger audience, then Snapchat is a great place to do that.
Here are five things you need to know about marketing on Snapchat.
1. Snapchat is Growing Fast
It's crazy but true. More than 150 million people use Snapchat every day. Compare that to Twitter, which has less than 140 million daily active users.
Over the next four years, it's projected that Snapchat will add twice as many new users as Twitter and Pinterest. Also, a quarter of all U.S. mobile users will be on Snapchat by 2020.
2. People Under Age 25 Love Snapchat
In fact, 69 percent of Snapchat's user base is between the ages of 18 and 24.
But even that's changing. In fact, 50 percent of new Snapchat users are older than 25.
Snapchat users love visual content--and Snapchat is full of awesome visuals!
3. Brands Are Slowly Adopting Snapchat
Only about 5 percent of companies are on Snapchat. Part of that is because marketers don't quite understand Snapchat. Plus it's ridiculously hard to calculate an ROI for Snapchat marketing activities.
That's also starting to change. Snapchat has been adding new features in an effort to attract more advertisers, including video ads and sponsored geofilters and lenses.
4. Snapchat is Fun & Engaging
In addition to loving Snapchat, users spend a ton of time using it.
The average Snapchat user spends between 25 and 30 minutes per day using the app. Pretty amazing, right?
Some things you can do:
- Take users behind the scenes.
- Offer exclusive videos/image content.
- Run contests.
- Preview new products.
- Offer tips/hacks for using your products.
- Announce promotions/sales.
Image via YouTube
Plus they have a filter that turns you into a unicorn puking rainbows! How great is that?
5. Snapchat Isn't Right For Everyone
If it's mission critical for you to reach a younger audience, Snapchat is great. Go for it.
If not? Then for right now your time and money may be better spent on other social networks.
Check out this infographic from MDG Advertising, which shares more facts, figures, and tips about Snapchat marketing:
Source: MDG Advertising