When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.

But the sheer number of available tools can also be downright intimidating. Where should you start?

Every year, Scott Brinker's Marketing Technology Landscape has proven to be THE place to find just about every possible technology solution - all 3,874 of them. Brinker's "supergraphic" compiles the logos of every marketing technology provider into six categories: advertising and promotion; content and experience; social and relationships; commerce and sales; data; and management.

But the team at Smart Insights felt inspired to provide their own take on a marketing tools infographic (see it below). Rather than compiling thousands of tools (including plenty of donkeys), the infographic highlights more than 100 of the most popular (the unicorns!) marketing tools that businesses of any size can use (rather than tools that only the biggest brands with huge marketing budgets can afford).

The infographic breaks down some of the most popular marketing tools in a different way, where it's based on goals like:

  • Reaching your target audience.
  • Generating leads and shares.
  • Converting visitors and maximizing customer value.
  • Engaging your existing customers or audience.

Many of these tools free or low-cost-so bookmark this article, come back, and research at your leisure. You won't need every tool here. Just choose the ones that will help your company achieve its biggest goals.

Without further delay, here are more than 100 marketing tools you need to know about to help fuel your company's marketing success. You can use these tools to gain more insights about your target audience, existing customers, website, and marketing investments.

Analytics, Organic Search Optimization & Paid Search Marketing Tools

1. Site Audience Comparison

2. Digital Analytics Tools

3. SEO Keyword Analysis

4. SEO Rank Checking

5. SEO Site Crawling

6. SEO Backlink Analysis

7. AdWords Paid Search Analysis

8. Influencer Outreach and Management

9. Data Management Platforms and Audience Targeting

Content Marketing & Website Engagement Tools

10. Page Engagement Tools

11. Content Management Systems

12. Blogging Tools

13. Content Curation and Authoring Tools

14. Landing Page Creation and Testing Tools

15. Digital Asset Management

16. On-site Push Notifications

Ecommerce & Conversion Optimization Tools

17. Personalization for Ecommerce

18. Ecommerce Cart Recovery

19. A/B and Multivariate Testing Tools

20. Ecommerce Management

21. Product and Customer Review Tools

22. Call Tracking

23. Live Chat

Social Media, CRM & Email Marketing Tools

24. Social Media Publishing Focus

25. Social Media Listening Focus

26. Social Media Campaign Tools

27. Online Customer Service Tools

28. Marketing Cloud, CRM and Campaign Management Tools

29. Email Service Providers and Marketing Automation Services

30. Email Marketing Optimization Tools