Marketers and SMBs plan to spend more on video over the next 12 months, and it's no wonder--we're rapidly headed towards a world in which the written word will be obsolete.
In marketing, video is an opportunity you can't afford to pass over. Mobile consumers share video like crazy--92% of them, in fact. According to HubSpot, including video on a landing page can increase conversion by 80%. Over 76% of marketers who have used video marketing agree it's had a direct impact on their business.
And yet marketers struggle to master the medium, SMBs in particular. Eighty-seven percent of online marketers use video content, but one in every four marketers and small to mid-sized business owners feel like they're falling behind on video.
When it comes to where SMBs invest in video, they tend to stick to the platform owners are most comfortable with: Facebook. The social media giant is rated the most impactful channel by small business marketers, to an astonishing degree--it's rated as 8.4 times more effective than the next closest runner up.
Over 62% of marketers also rated Facebook the easiest platform for determining the overall success of video marketing efforts. Just 13% said the same about YouTube.
That doesn't mean they aren't thinking about it, though. YouTube is recognized as THE place for video advertising, and it's the social platform projected to see the most growth in video ads by SMBs this year.
This great infographic from cloud-based video creation company Animoto offers a high-level view of the social video landscape today, as well as a glimpse into what we should expect in the near future. After all, you can't set your own strategy if you have no idea what's going on around you.
So which video publishing platforms are worth your time?
What are your competitors looking to next?
Most importantly, how can you come out ahead in social video?
Check it out:
Image credit: Animoto