How much time do you spend writing your headlines?

I'll bet you it's not nearly enough.

See, 80 percent of people will read your headline, but just 20 percent will actually click through and read your article or blog post. Crazy, right? This means that your traffic could vary by as much as 500 percent depending on your headline alone.

Add to that the fact that two million new blog posts are produced daily and you should really be starting to feel the heat. Is there any other facet of your blog post with such potential to drive--or kill--your traffic? I think not. It's not good enough to be good enough. Your headline has to kick ass.

So headlines are pretty important; we've established that.

But how are the best ones written?

A new infographic from CoSchedule dives into the anatomy of the most clickable headlines--how much time you should actually spend on them, how to put positive or negative spin on them, where to focus the most effort, and more.

It includes some creative headline writing hacks in there too. For example, did you know you can use Google to help polish your headline? 

Check it out, and see how you can use these tips to improve your headline-writing process:

 inline image

Image credit: CoSchedule