QR codes are everywhere -- you'll see them on packaging, receipts, flyers and more.
They're a great way for marketers to generate more engagement with your audience and earn new leads!
Customers can quickly scan a QR code and get immediate access to additional content and experiences.
We're going to explore 40 ways you can use a QR code, but first things first ...
What is a QR code? How Do QR Codes Work?
A QR code is a machine-readable matrix barcode and it stands for "quick response" code.
You can use the camera app on any phone to scan a QR code.
After being scanned, the QR code will send the user to a new destination, such as a website, coupon page, social media profile, etc.
Some QR codes will send users a PDF, image, or video -- or prompt a text message conversation.
A QR code can even send you directly to Facebook Messenger and prompt an entire conversation (powered by a Facebook Messenger chatbot, of course).
You can put QR codes on just about anything -- here are 40 ways you can use QR codes.
40 QR Code Uses
On your business card
On product packaging
Posted in store to receive a coupon
Posted in store to invite to review
At a live event conference booth
During a music performance, whether onstage or on flyers
On museum exhibit descriptions
On a brochure
On a video endscreen
As a piece of jewelry
On sponsor swag like cocktail napkins
On a name tag
On a menu
On a flier
On handmade item packaging or tags
In print ads
On a direct mailer
On a book jacket
On newspaper and magazine articles online
On a pet's collar
On your cell phone case
A sticker on your laptop
On artwork as a signature
On CD and DVD jackets
On press passes
On slides in your presentation deck download
On a mousepad
As your laptop screensaver
As the lock screen on your phone
As a tattoo #nextlevel
On a T-shirt
At the bottom of a receipt
As a form of contest entry
In your email signature
As your brand's profile pic
On your author about photo/headshot
On a game entry
On a baseball hat
As a hand stamp
On a house's "For Sale" sign
Get Started and Create Your Own QR Code
You can easily create a QR code for free with an app like QR Code Generator.
Using QR codes on your marketing materials and product packaging is a surefire way to stand out and earn more engagement.
It's a unicorn move that will separate you from your donkey competitors.
Brainstorm how you can use QR codes in your marketing mix and make it happen!