Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters.
Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics.
And it's no wonder--content marketing has incredible potential for those who can master the craft. According to this year's B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42% of their total marketing budget to content.
Companies are increasingly spending more on content, yet just 30% say their organizations are effective at content marketing. Incredibly, 55% aren't even sure what content marketing effectiveness would look like.
Where's the disconnect?
For starters, the mere thought of content marketing can be overwhelming, particularly for SMBs and mid-sized brands. Developing a strategy is key, yet so many miss this critical first step and instead jump head first into content creation, just to say they're creating something.
That's just not sustainable. You can't throw your resources at creating different content types without having systems in place to measure its efficacy and adjust for better marketing ROI over the life of your campaigns.
A key consideration is deciding which content type or types are most worth your time, effort and resources. Which pieces of content resonate best with users? Which are best for each stage of your funnel? Which content types generate not only the most, but the best quality leads for your business?
This awesome and comprehensive infographic explores 11 popular content types, with an analysis of each that includes:
- What it is
- The benefits of doing it
- "Sweet spots"--where this content type works best
- How much it costs to outsource
- How difficult it is to start and maintain
- Power tips to help you master this content type
If you're struggling to keep up with your content obligations and not sure the various pieces of your content marketing strategy are really working together, check this out and keep it handy. The key to the best content marketing ROI lies in focusing your efforts where they have the potential for greatest impact.
Check it out:
Image credit: Venngage