Almost 70 percent of marketers say that email marketing is a core part of their promotional efforts--so why do so many marketing emails go unread?
Most Marketing Emails Are Destined for the Trash
The hard truth is, no matter how important they might be to your campaigns, most marketing emails are downright terrible. Either they go straight into your prospects' Trash unopened, or they fail to grab your customers' attention and end up being deleted. Worse, bad marketing emails can tarnish your reputation, annoy existing customers, and even force formerly happy clients to look for a similar product or service elsewhere.
In today's always-on social media world, it's tempting to dismiss email marketing as a relic of a bygone age, but the truth is that email can still be a highly effective way of persuading your customers or prospects to take action.
Fortunately, there are several steps you can take to make your emails not only better, but valuable in the eyes of your customers.
How to Save Your Email Campaigns From Failure
With so much riding on the potential success of email marketing campaigns, it's crucial that you get your emails right.
Some of these tips might seem obvious, while others might appear counterintuitive. All of them, however, require greater effort on your part. The good news is that by following these steps, you'll be setting yourself apart from your competition and increasing the likelihood that your emails will have the desired effect--and if you're not willing to put in the work, you can't expect to see results. With more than 122 billion emails sent every hour, it's vital that you identify (and remedy) the most common mistakes that doom your emails to the Spam folder.
Follow these 10 steps to create compelling emails that capture your customers' attention, provide them with useful solutions to their problems, and drive conversions. (Infographic via. Madison Logic)