Buzzwords. They're an unavoidable part of the business world. Whether you love them, hate them or feel indifferent, you'll need to understand them if you want to keep up with the landscape. Below are 15 of the most used buzzwords of 2018. It'll be interesting to see which ones remain buzzy throughout this year.

Game Changer

A person who is a visionary or a company that alters its business strategy and conceives an entirely new business plan.


A trendier way to say game changer.

Has Legs

A concept or plan that is inherently credible or enduring that will stand the test of time.


These are often social groups linked by a leader, shared purpose or goal, common culture or organizational boundary.


An integrated sales and/or marketing approach that leads a consumer through various stages or key milestones.


A leading authority on business practices and can be defined as 'a person with influential ideas or theories about business.


A time-based plan that defines where a business is, where it wants to go, and how to get it there. 

Take it Offline

To avoid running over time in a meeting due to a topic that has inspired an impassioned discussion, you can "take it offline" to be raised later with relevant colleagues.


A growing list of records called blocks, which are linked using cryptography. It is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way.


To move from one place to another, information to detailed data by focusing in on something. A more detailed analysis.


The mechanism that actuates another mechanism, or initiates one or a chain of changes or reactions.

Low-Hanging Fruit

An easy-to-accomplish task or easy-to-solve problem in a particular situation. Tasks described as "low-hanging fruit" are inconsequential to the larger challenges.

Growth Hacking

A process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.

Best in class

The highest current performance level in an industry, used as a standard or benchmark to be equaled or exceeded.

Thought leadership

This means you provide the best and deepest answers, to your customers' biggest questions, in the formats your audience likes to consume.

Move the needle

To change a situation to a noticeable degree.