If you're part of the 38 percent of Kickstarter campaign owners whose project met its goal, congratulations twice over: You've already nearly doubled your chances for success the second time around, according to new data.
The crowdfunding platform told the Wall Street Journal that site users who have met their funding goals on one project have a 73 percent chance of doing the same the next time around.
Slava Rubin, CEO of crowdfunding site Indiegogo, said that he saw a similar trend emerging among his users, according to the Journal.
Entrepreneurs typically use crowdfunding platforms to raise initial funding. In cases where consumer interest and the money raised is enough to launch the idea into a company, those startups sometimes return later to validate new product or service ideas.
This was the exact path Breather CEO Charles Yim took. In 2013, he raised $138,437 -- 554 percent of his fundraising goal -- on Indiegogo to build a small breathalyzer that plugs into a smartphone. Earlier this year, Yim wanted to see if there would be similar demand for a device that measures oral health and hydration levels. He raised $85,574 -- 326 percent of his fundraising goal -- so the device, called Mint, will be the company's next product.
Satisfied repeat customers likely have a lot to do with second, third or even forth-time success, the WSJ surmised. Hawaiian singer Kawehi Wight has completed eight crowdfunding album projects, and she says 80 percent of her backers return for each of them.
Smilarly, Onehundred, which sells various handcrafted items like speakers and utility knives, has launched four projects on Kickstarter. The company's founder David Laituri says that 20 percent of his customers have participated in at least two of those campaigns.
Laituri's success has convinced him to stick with the strategy. Onehundred will be "a brand entirely built on the crowdfunding phenomenon," he says.