"Certainly cool is not the first word that comes to my mind when I think about the time I spent in the trenches working with my co-founders really trying to figure out what the heck are we supposed to do," Ries says.
He marvels at how awesome Hollywood manages to make startups look these days. It pulls this off in three acts: Act one introduces the plucky protagonists. Act two is the photo montage, which involves lots of apparent brainstorming and deal making. And finally, act three, which is when the protagonists have made it.
Of course one of these three acts--you can probably guess which--gets less screen time than the rest.
"Why isn't there dialogue in the photo montage? We all know the answer. It's because the work that happens there is too boring to make it into the movie," Ries says.
"And yet at least in my experience, I believe that those boring parts determine almost all of the success of startups," he said. That's when product prioritization meetings take place and when teams have discussions about which customers to listen to and which to ignore, for example.
"If we want to get better at entrepreneurship, we got to get better at the boring stuff," Ries concludes.
For more on the not-so-glamourous life of entrepreneurs, check out Ries' video below.