Customer loyalty can make or break a brand in the long run. A whopping 80 percent of a company's future profits come from 20 percent of of existing customers.
In this digital-first era, businesses have to keep up with customer expectations. Increasingly successful companies are relying less on high-touch personal salesmanship and more on high-tech personalization. For example, Netflix says that 75 percent of all content watched on the site comes from personalized recommendations that it provides. Additionally, online shopping website Gilt Groupe reported that half of its revenues are driven by its specialized sites, according to McKinsey.
Column Five along with Aria, a platform that helps companies monetize their products and services, created the infographic below to explain how to use technology and good timing to win over customers with great service.