Companies like Herman-Miller, Nike, Starbucks and Apple have all made a great case as to why businesses should care about design. These and 10 other design-minded companies grew 299 percent between 2003 and 2013. That's according to a report from consulting firm Motiv Strategies and the Design Management Institute. In comparison, the S&P 500 grew 75 percent during the same period.
But accomplishing what these companies have is hardly simple. Bringing your product to life is much more involved than sketching it out on the back of a napkin and handing it over to an expert. It's important that you're able to communicate what you really want to your lead designer. And in order to do that, you need to know how to speak her language.
Pagemodo, creator of a social marketing suite, sat down with professional designers to figure out where non-designers trip up when describing their ideas. Check out the infographic below, which highlights some useful terms.