Customers are coming to expect personalization no matter where they shop or browse. For example, Netflix says that 75 percent of all content watched on the site comes from the personalized recommendations it provides. And online shopping website Gilt Groupe has found that half of its revenues are driven by its specialized sites.
Brick-and-mortar stores aren't going away: Despite the many ways the Internet has transformed retail in the past decade, McKinsey & Company predicts that in 2025, physical stores will still account for approximately 85 percent of US retail sales. Still, a one-to-one ecommerce strategy -- "Me commerce" -- is ever more crucial.