Sixty percent of consumers are more likely to buy from companies that create custom content. And while many companies have already decided to make content marketing a priority, developing a solid strategy for it doesn't come easily to most. Where should you be focusing your attention? Surprisingly, recent research suggests that your product collateral--you know, the physical brochures advertising your offerings--provides some of the best ROI for relatively low cost.

Continue reading this infographic by Column Five and Captora to find out which other content types are worth considering. 

Published on: Aug 11, 2014