Good data analysis tells a story. When looked at as a whole, data points create a narrative about who is using your product, what they like about it, and what they're doing with it. Once the digitally generated information is humanized, you can then roll out new decisions that make end users happy and hopefully positively affect your bottom line.
Datameer, creator of a Big Data analytics app, created the following infographic with Column Five to illustrate two such cases. See how a credit card company and an online gaming company utilized certain types of data to ultimately increase their revenues.