Wishing your customers a happy birthday is great for business. Research shows that birthday emails can boost conversion rates by 60 percent compared to non-birthday emails that contain the same offer. It's a good example of how automation can work in tandem with good timing and a little bit of personalization to get an even better result.

For the infographic below, Emma, creator of an email marketing platform compiled a list of seven intriguing email marketing facts and figures. To get the full list of 21 you can visit Emma's website

 inline image