Of course job candidates want the uncensored scoop on the company they're applying to work for. But that doesn't mean they're only interested in insider reviews from current employees.

According to a recent Glassdoor survey, 89 percent of job seekers value the employer's perspective during the application process. In other words, they want to hear why you think your company is a great place to work.

The results come from 1,000 Glassdoor users' responses. The survey also found that the more experienced job seekers are, the more they care about the employer's perspective. Ninety-one percent of candidates with more than 10 years of experience said that they value the employer's view compared with 84 percent of those with less than one year of experience.

Glassdoor asked respondents what kinds of information they wanted directly from employers. According to job seekers, they're most interested in hearing:  

  • Why the company is an attractive place to work (76 percent)
  • Compensation package details (70 percent)
  • Benefits package details (62 percent)
  • An overview of the company's mission, vision, and values (60 percent)
  • Basic company details like office locations, number of employees, and revenue (55 percent)

So how to get the word out? The effort has to go well beyond your career site, according to Glassdoor. Managing social media channels, updating career site profiles and publicly responding to company reviews are all part of building your employer brand. 

The trick is to keep things new and relevant. Ninety-four percent of job seekers said that they are more likely to apply for a job if they can tell that an employer actively manages its message.

"The key to successfully building your employer brand is to understand that it is an ongoing exercise across multiple channels which must effectively speak and respond to the talent you are trying to reach," the report said.

Published on: Oct 28, 2014