Starting up is no easy feat. On the other hand, neither is waking up every day to do a job that you loathe, Rent the Runway CEO Jennifer Hyman believes.
That's why she advises aspiring entrepreneurs to exercise some skepticism when they're told how difficult it is to start a company.
"I personally hate the conversation that makes it feel like it's this big scary thing," Hyman says. She co-founded her designer dress rental company with a classmate from Harvard Business School.
Hyman acknowledges that she's fortunate to have had an education. If Rent the Runway goes under tomorrow, she's confident that her past experience and skills will allow her to pick up and do something else. She points out that many other would-be founders could probably do the same.
"I don't even think starting a company is a risk," Hyman says.
"Failure is just part of the process, and we have to start teaching people that if they have a great idea and they go after it and it doesn't work, they just try something else. Get up and start over again," she says.
To hear more about what stops entrepreneurs before they start check out the video below.