"There's a big difference between being an entrepreneur and being a leader," Zumba Co-founder Alberto Perlman says.

As his dance-fitness company, Zumba, grew from seven to more than 200 employees after its founding in 2001, he quickly had to learn how to lead. It's something he's still working on, he admits.

"One of the things that's very hard for us is letting go and hiring people to do things that we used to before -- and hiring people hopefully that can do it better than us," he explains. "Instead of being a micromanager, just letting them go."

On the other hand, Perlman doesn't want to be completely hands-off, even with the company's extended network of thousands of certified instructors that teach Zumba dancing to more than 15 million people in about 180 countries.

"We'll go and take calls, and we'll try to stay connected so we can understand what's going on," Perlman says. "We talk to instructors all of the time, hear their stories. Try to leverage best practices so we can teach it to other instructors."

He emphasized that it's important to maintain a connection with everyone who represents your brand.

"At the same time, you gotta get out of people's ways so they can do their job," he advises.