00:11 Lauren Bush Lauren: It is important for a social enterprise to think big from the beginning. When you have a dream and you want to grow something, create something, it's an arduous process; it's not easy. But don't limit yourself in your thinking, the sky's the limit. And especially with social businesses where you have a deeper purpose and a meaning behind what you're doing, I think you'll find that companies and customers alike really want to get behind what you're doing if it's authentic, if it's true, and if it really is having an impact. And it's a wonderful feeling to kind of feel that momentum from the ground up. But I would say as an entrepreneur it really is so important to not limit yourself in the beginning and to really dream big. And, even in the face of challenges and setbacks, to kind of keep your vision very strong but very big.