I've gone to a handful of conferences. Some I had little expectations for, yet was quite impressed. Others where I went outside of my subject matter of expertise and learned about new skills. Regardless, I can't think of a single conference that I regret attending.

Did you know that attending a conference could save your business?

The fact is that 30% of new businesses won't make it past 24 months. Those are heavy statistics that can make entrepreneurs think. But by attending a conference you could acquire the tools you need to make sure that your business is one of the few that doesn't fail.

If you've thought of going to conferences but couldn't justify the reasons to do so, here are 5 reasons you should definitely check one out.

1. Learn from the Best

It's all about learning from the best. No entrepreneur, no matter how talented, can know everything about everything. They have to make mistakes before they can advance forward. The problem is that these mistakes can be costly and could destroy your business.

Attending a conference with talented, experienced speakers can give you a chance to learn from those who have already made a lot of mistakes. They can tell you how to avoid making those same mistakes and escaping the consequences if you've already made those mistakes.

2. Make Connections

There's so much more to a conference than sitting in a room listening to someone lecture you. Many attendees of conferences say the biggest benefits they got was meeting people just like them.

The life of an entrepreneur can be a lonely one, especially when you aren't surrounded by an established community. The only way around this is to make connections from outside your usual circles.


A conference gives you the chance to do this. All you have to do is connect with the right person and you could have a business partner for life. Business is about who you know not what you know, so don't give up a golden opportunity like this by staying home.

3. Learn About Your Industry

Whenever major disruptions happen to an industry there are always those entrepreneurs who're taken completely by surprise. It leads to them having to pivot quickly, or their business simply fails without them understanding what's happened.

If you're living the life of an entrepreneur it's easy to focus entirely on your niche and not look at the wider industry. It's a requirement to know about what's happening in your industry as a whole if you're going to prepare for the changes ahead.

A conference allows you some time to take a look at the wider industry. It's not uncommon for entrepreneurs to be completely unaware of what's going on outside of their little bubbles. A trip to a conference can give them some truths that they would have otherwise never learned.

It gives them a chance to plan and prepare for the changes ahead.

4. Get Some Inspiration

Perhaps the biggest benefit of a conference is the chance to be inspired by what you see. If you're surrounded by the same people and the same issues all the time it's easy to find your creativity growing stale. The fact is your creativity has to be fed with new sources every so often.

Getting out to a conference can introduce you to a range of inspiring people. You'll take advantage of new ideas and you may even come up with a way to pivot your business. Many entrepreneurs have come back from a conference with a new lease on life and new ideas.

5. You've Got Nothing to Lose Anyway

A conference has so much to give at absolutely no risk to you. No matter what industry you're in, you're almost guaranteed to pick up something if you attend a tech or business conference.

From integrating tech into your business to finding out what customers want from your UX, there are so many potential benefits of attending a conference.

Coming to a conference has so much to offer you. But what kind of conferences should you attend?

A conference that sticks out

One conference that sticks out is Nextcon16, Nextiva's annual conference in Scottsdale, AZ. The conference will be held on November 14 to November 16 and they will be featuring luminaries from all disciplines of the tech and business worlds.

Focusing on growth, innovation and company culture, this conference is designed to deliver value for all types of business leaders. Top thought leaders sharing their amazing stories of success, growth strategies and innovation insights, NextCon16 promises to be a discovery-filled event for anyone focused on building and sustaining a growing business.

Some of the key speakers will be Guy Kawasaki, former chief evangelist of Apple, who will be kicking off the first morning with a powerful and inspiring session about "How to Jump the Innovation Curve." His brand of humor, insight and common sense make his presentations exceptionally memorable and thought-provoking.

Closing the conference is Steve Wozniak, co-founder of Apple, tech wizard, and one of the innovative tech greats who literally changed the world. His session will focus on "Creating a Culture of Innovators." Following a full hour of wisdom from "the Woz," attendees will have the opportunity to participate in a meet-and-greet with Wozniak.

There will be 48 other speakers in between these two luminaries, such as Tomas Gorny, founder of Nextiva and Larry Kim, Inc. columnist and founder of Wordstream.

Topics during the three-day event focus on the essential elements of growth: overcoming challenges, branding, SEO success, data management, video content, customer service, sustainable corporate culture, and, of course, embracing innovation.

Other great conferences to look out for include Inc. 5000, CES, and SXSW.

Published on: Sep 27, 2016